Yonder Infrastructure Networks Group — visual identity essentials.
Version 1.1 (draft)
Issued 2026 · Internal reference
01 — Logo system
The mark & lockups
A winged “Y” with forked, ascending arms (momentum — 赢, to win / advance) and a split stem, in a two-tone navy + teal. One master mark drives every variant; it reads from favicon to signage.
Primary horizontal lockup — default for headers, letterheads, signatures.
Reversed — on navy, photography or dark backgrounds.
Stacked + 赢 — square / centred placements.
Monogram — avatars, stamps, small spaces.
App icon / favicon — navy tile.
One-colour black — single-ink print, fax, engraving.
Clear space — keep free space on all sides equal to the height of the wing tips (shown dashed).
Minimum sizes
Monogram ≥ 24px
Favicon ≥ 16px
Full lockup ≥ 120px wide
02 — Colour
Palette
A deep, trustworthy navy carries the brand; a single horizon-teal accent signals momentum. The mark splits navy (left wing) and teal (right wing); on dark backgrounds the teal brightens. Body text is always navy or slate on light.
Navy Base
#0E2C4D
Primary brand, left wing, body text. ≈14:1 on white.
Horizon Teal
#17A2A6
Accent: right wing, links, icons.
Teal Bright
#2BC4C8
The mark + accents on navy / dark.
Teal CTA
#0C7C80
Button fill — white text passes AA (4.99:1).
Teal Ink
#0C6E72
Teal text on white. AA
Slate
#56657A
Secondary text. AA on white.
Cloud
#F4F7FA
Alternating section background.
Mist
#E2E9F0
Borders, dividers, card outlines.
03 — Typography
Type pairing
All families are open-licence (SIL OFL) Google Fonts — free for web and product use.
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赢 · Ma Shan Zheng
Brand Chinese character (赢 / 英) · calligraphic brush · display only
赢 英 远见致胜
Noto Sans SC · 思源黑体
Chinese body & UI text · weights 400–700 · readable sans
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04 — Usage
Do & don’t
Use the navy + teal mark on light backgrounds.
On navy / photos, use the white + bright-teal reversed mark.
Keep clear space ≥ the height of the wing tips on all sides.
Set 赢 / 英 in Ma Shan Zheng for display; 中文 body in Noto Sans SC.
Outline the wordmark text for print / third-party handoff.
Don’t recolour the mark outside the palette.
Don’t stretch, rotate, or add effects (shadows, bevels).
Don’t swap the navy / teal wings or even them to one colour (except the one-colour and reversed variants).
Don’t set teal body text on white (use Teal Ink, or navy).
Don’t add yin-yang, dragon or other literal motifs.